Canon Swot Analysis - 2046 Words

CANON STRENGTHs: * Strong promotion: Canon India photo Marathon Contest 2011. Prizes- Grand prize: Photo clinic tour to Tasmania, Australia for top 2 winners 2nd prize winner: Wins the EOS 600D ( 18-55mm lens kit ) 3rd prize winner: Wins the EOS 550D ( 18-55mm lens kit) 4th prize winner: Wins the EOS 1100D (18-55mm IS lens kit) Held at three places simultaneously- Sunday, 18th September 2011: Delhi, Kalka Public School, Alaknanda, New Delhi Mumbai, St. Xavier’s College, Mahapalika Road, Mumbai†¦show more content†¦* Canon has a high percentage of the market share, meaning it is ahead of many competitors. * Canon distribution chain can be listed as one of their strengths and links to success. * High quality products/services is a vital strength, helping to ensure customers return to canon. * Canon international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. * Development and innovation are high at canon with regard to their product s/services, which is a sure strength in its overall performance. * Canon position in the market is high and strong  ± a major strength in this industry as they are ahead of many rivals. * Having little competition, being one of very few companies providing this service/product is a major factor in canon performance. * The online presence of canon is strong, meaning it is ahead of many competitors. * The lucrative location of canon adds to its strengths due to its accessibility (road, rail, air etc). * Supplier relationships are strong at canon, which can only be seen as strength in their overall performance. WEAKNESSES: * Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses ofShow MoreRelatedSwot Analysis of Canon Inc.1106 Words   |  5 PagesSWOT Analysis of Canon SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organisation is, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet toRead MoreCompany Description Of Canon Inc. Essay1418 Words   |  6 Pages1. 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